Hospitality Hacks: Extending Calendar Events for Maximum Reach and Revenue
The hospitality industry thrives on special occasions, but what if you could squeeze even more juice out of those festive lemons? Extending calendar event activations is a clever strategy to maximise reach, engagement, and, ultimately, revenue.
From One Day Wonders to Week-Long Wonders:
Gone are the days of a single Valentine’s Day dinner. Transform your venue into a romantic haven for a whole week! Picture this: moody red lighting, a captivating collaboration with Campari for signature cocktails and a limited-edition “Love Bites” menu featuring aphrodisiac-inspired dishes.
Don’t stop there! You can offer unique events targeting different demographics within your target market. Events like ‘Galentine’s Day’ offer a unique way to target singles avoiding the romance on another night of the week. Consider engaging activations like paint-and-sips, or even a daring nude life drawing session to help create memorable and engaging experiences for diners while stretching the lifespan of a single calendar event.
Think Beyond the Obvious:
Who says Margarita Day has to be confined to 24 hours? Embrace the spirit of the fiesta and declare “Margi Month”! Offer delectable margarita specials throughout the month, alongside tempting dishes like a zesty grilled fish taco with a marg glaze. Don’t forget themed decorations, playful social media campaigns, and maybe even a margarita-making competition!
Here are some more ideas to spark your creativity:
National Pizza Day? Host a month-long “Pizza Passport” challenge, encouraging guests to try different signature pizzas and collect stamps for rewards.
National Taco Day? Expand it to “Taco Fiesta Week” with live music, and special taco offerings that highlight diverse culinary influences.
Sustainable Seafood Week? Why stop at one week! You could use this as an opportunity to hero seafood for the month with social content that features seasonal dishes on the menu, gives insight into your producers, BTS prep or interviews with the chef or even host a seafood dinner with matched wines.
By thinking beyond the typical one-day approach, you can create week or even month-long experiences that boost revenue, attract new customers, and solidify your restaurant as a destination for celebration and connection. So, let’s raise a glass (or a champagne flute) to turning those calendar events into hospitality gold!
