5 Budget-Friendly Restaurant Launch Strategies

Launching a new restaurant on a budget can be tough, especially with the current challenges in the hospitality industry. But by working smarter and getting a little creative, you can make a big splash without spending a fortune. Here are five budget-friendly launch strategies to get your new restaurant off to a great start:

1. DIY Public Relations (PR)

You might not have the budget for a full-blown PR campaign, but that doesn’t mean you can’t do it yourself! Crafting and sending out your own press release is a fantastic way to get noticed. Check out our guide on How to Get Coverage for your Small Business for some handy tips. Highlight what makes your restaurant special, any fun opening events, and how you’re excited to be part of the community.

2. Old School Handouts

Sometimes, the tried-and-true methods work best. Handing out well-designed vouchers or flyers in your local area can leave a lasting impression. We recently received a complimentary coffee voucher from Martin Place’s new-kid-on-the-block, Morena. The beautiful branded token of generosity sat on our desk for a few days, and eventually, we went in to claim our coffee and ended up staying for lunch. When you do local handouts, include a special offer to track redemptions, like a free cocktail or a bottle of wine for bookings of three or more. It encourages people to visit and helps you see what's working.

3. Guerrilla Marketing – Make Your Mark!

Guerrilla marketing is a great way to grab attention without spending too much. We’ve used pedestrian buzzer wraps, pavement stencils, and poster pole wraps to turn heads, the most effective? A mock parking fine tucked behind a windshield offering a cheeky cocktail on your next visit. These creative methods can really leave an impression and make people curious about your restaurant. Need help with designs? Drop us a message to discover how we can help bring your brand to life.

4. Influencer Invites

Inviting influencers to experience your new spot is a fantastic way to generate buzz. To ensure a successful collaboration, it's important to discuss deliverables and your offer upfront.

Here's a streamlined approach:

  • Target the right audience: Find influencers whose followers align with your ideal customer.

  • Send a friendly invite: Reach out with a message inviting them to dine and experience your offerings.

  • Highlight your goals: Briefly explain what you're promoting at your new spot - vibe, ambience, menu, service.

  • Discuss the offer: Before finalising the invitation, propose your offer. Perhaps a generous $250 dining voucher for them and a guest, in exchange for 1 x Reel and 5 x Stories shared from their account?

  • Suggest content: Mention any specific shots or dishes you’d like to capture.

By agreeing on specifics beforehand, you’ll ensure a smooth partnership.

5. Local Community Facebook Groups

Local Facebook groups are super engaged and active. They’re not just for picking up an almost-working TV for $100—they’re also a great way to announce your grand opening. Remember, this is a community group, not a sales page, no-one want your elevator pitch. Instead, introduce yourself to the community, make it personal, share your ethos, and let them know you’re excited to meet them. Offer a special locals-only incentive, like 20% off for certain postcodes, to show you value the community. This can really help build a loyal local customer base.

Launching a new restaurant doesn’t have to cost a fortune. with a little effort, you can make a big impact. Need more help with your launch strategy and ongoing marketing? Drop us a message to see how we can help.

Leonie Baker

Darling Crackles Head of Creative & Innovation

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