Yearly Events Calendar To Plan Your Activations Around 2024
As silly season approaches and our reservation diary fills for December, it’s easy to lose sight of what comes after. As we dial down on marketing activations over the Christmas period, now is the perfect time to consider how you’ll be keeping that diary full into January and beyond with our food & beverage-centric activation calendar for 2024.
Aussies love a reason to celebrate. Whether it’s a few bevvies while watching the Australian Open, or getting our faces painted for a Day of the Dead Fiesta, you don’t need to twist our arm into having a good time. So why not make the most of our proclivity for partying with a lineup of activations centred around a yearly calendar of events?
While Valentine’s Day and New Year’s Eve will always be winners when it comes to securing full house bookings, with a little marketing makeover, those ‘lull periods’ in the diary can also offer a great opportunity to get punters rolling through the door.
Check out our event calendar for all of the “Big Ones”, as well as some lesser-known food and beverage-centric holidays, that will make for a great night and will fill up your bookings if marketed in advance.
January
1st – New Year’s Day (Public Holiday)
1st – National Bloody Mary Day
4th – National Spaghetti Day
5th – 28th – Sydney Festival
14th-28th – Australian Open
26th – Australia Day (Public Holiday)
30th – International Croissant Day
February
2nd – National Crepe Day
3rd (First Saturday in Feb) – World Pisco Sour Day
9th – National Pizza Day
10th – Chinese New Year (Year of the Dragon)- Discover our favourite activations of 2022 here.
12th – Super Bowl
14th – Valentines Day
16th – 3rd March – Sydney Pride
22nd – International Margarita Day
24th – World Bartender Day
24th – Open That Bottle Night
March
2nd – Sydney Mardi Gras Parade
3rd – National Moscow Mule Day
8th – International Women’s Day
11th – Canberra Day
17th – St Patrick’s Day
21st – Pancake Day
23rd (8:30pm) – Earth Hour
27th – National Spanish Paella Day
27th – International Whiskey Day
28th – Something On A Stick Day
29th – Good Friday
30th – Easter Saturday
31st – Easter Sunday
April
1st – Easter Monday
4th – National Ramen Noodle Day
17th – World Malbec Day
19th – National Amaretto Day
22nd – Earth Day
25th – Anzac Day (Public Holiday)
28th – Pay It Forward Day
May
Date TBA – Vivid Sydney
1st – 31st May – American Express delicious. Month out – Discover our favourite activations of 2022 here.
5th – Cinco de Mayo – Check out some cool activations from previous years here.
7th – Cosmopolitan Day
12th – Mothers Day (Second Sunday in May)
17th – National Pinot Grigio Day
18th (Third Saturday in May) – World Whiskey Day
25st – National Chardonnay Day
25th – National Wine Day
28th – International Hamburger Day
June
5th – State of Origin Game I
10th – National Rosé Day
10th – World Gin Day
10th – Kings Birthday Weekend
12th – International Falafel Day
14th – International Bourbon Day
15th – National Lobster Day
15th – World Tapas Day
18th – International Sushi Day
18th – International Picnic Day
18th – 26th – National Picnic Week
19th – World Martini Day
26th – State of Origin Game II
28th – National Ceviche Day
30th – EOFY
July
7th – World Chocolate Day
10th – International Pina Colada Day
10th – World Rum Day
11th – International Mojito Day
14th – Bastille Day
17th – State of Origin Game III
18th – International Caviar Day
19th – National Daiquiri Day
24th – National Tequila Day
25th – Christmas in July
25th – International Wine & Cheese Day
August
4th – National White Wine Day
5th – International Beer Day
5th – World Oyster Day
13th – International Prosecco Day
18th – National Pinot Noir Day
25th – International Whiskey Sour Day
28th – National Red Wine Day
September
31st (First Sunday in September) – Father’s Day
Date TBA – Negroni Week
Date TBA – Diageo World Class Festival
3rd – International Bacon Day
17th – 3rd October – Oktoberfest
26th – International Dumpling Day
28th – National Drink Beer Day
28th – International Poke Day
October
1st – International Coffee Day
1st – World Vegetarian Day
1st – International Sake Day
4th – National Vodka Day
4th – Australian Gelato Day
4th – National Taco Day
6th – National Noodle Day
7th – Labour Day (Public Holiday)
7th – 13th – National Curry Week
9th – International Beer & Pizza Day
12th – National Pulled Pork Day
14th – International Dessert Day
22nd – National Barramundi Day
19th – International Gin & Tonic Day
20th – International Chef Day
25th – World Pasta Day
31st – Halloween
November
1st – World Vegan Day
2nd – Day Of The Dead
5th – Melbourne Cup
6th – National Nachos Day
9th – International Tempranillo Day
25th – Black Friday
December
20th – National Sangria Day
25th – Christmas Day
26th – 27th – Boxing Day (Public Holidays)
31st – New Year’s Eve
Whether it’s creating a curated menu for the occasion, organising themed entertainment, or teasing with some limited-edition cocktails, embracing the event calendar is a sure-fire way to generate buzz for your venue.
