Yearly Events Calendar To Plan Your Activations Around 2024

As silly season approaches and our reservation diary fills for December, it’s easy to lose sight of what comes after. As we dial down on marketing activations over the Christmas period, now is the perfect time to consider how you’ll be keeping that diary full into January and beyond with our food & beverage-centric activation calendar for 2024.

Aussies love a reason to celebrate. Whether it’s a few bevvies while watching the Australian Open, or getting our faces painted for a Day of the Dead Fiesta, you don’t need to twist our arm into having a good time. ​ So why not make the most of our proclivity for partying with a lineup of activations centred around a yearly calendar of events?

While Valentine’s Day and New Year’s Eve will always be winners when it comes to securing full house bookings, with a little marketing makeover, those ‘lull periods’ in the diary can also offer a great opportunity to get punters rolling through the door. 

Check out our event calendar for all of the “Big Ones”, as well as some lesser-known food and beverage-centric holidays, that will make for a great night and will fill up your bookings if marketed in advance.

January

  • 1st – New Year’s Day (Public Holiday)

  • 1st – National Bloody Mary Day

  • 4th – National Spaghetti Day

  • 5th – 28th – Sydney Festival

  • 14th-28th – Australian Open

  • 26th – Australia Day (Public Holiday)

  • 30th – International Croissant Day

February

  • 2nd – National Crepe Day

  • 3rd (First Saturday in Feb) – World Pisco Sour Day

  • 9th – National Pizza Day

  • 10th – Chinese New Year (Year of the Dragon)- Discover our favourite activations of 2022 here.

  • 12th – Super Bowl

  • 14th – Valentines Day

  • 16th – 3rd March – Sydney Pride

  • 22nd – International Margarita Day

  • 24th – World Bartender Day

  • 24th – Open That Bottle Night

March

  • 2nd – Sydney Mardi Gras Parade

  • 3rd – National Moscow Mule Day

  • 8th – International Women’s Day

  • 11th – Canberra Day

  • 17th – St Patrick’s Day

  • 21st – Pancake Day

  • 23rd (8:30pm) – Earth Hour

  • 27th – National Spanish Paella Day

  • 27th – International Whiskey Day

  • 28th – Something On A Stick Day

  • 29th – Good Friday

  • 30th – Easter Saturday

  • 31st – Easter Sunday

April

  • 1st – Easter Monday

  • 4th – National Ramen Noodle Day

  • 17th – World Malbec Day

  • 19th – National Amaretto Day

  • 22nd – Earth Day

  • 25th – Anzac Day (Public Holiday)

  • 28th – Pay It Forward Day

May

  • Date TBA – Vivid Sydney

  • 1st – 31st May – American Express delicious. Month out – Discover our favourite activations of 2022 here.

  • 5th – Cinco de Mayo – Check out some cool activations from previous years here.

  • 7th – Cosmopolitan Day

  • 12th – Mothers Day (Second Sunday in May)

  • 17th – National Pinot Grigio Day

  • 18th (Third Saturday in May) – World Whiskey Day

  • 25st – National Chardonnay Day

  • 25th – National Wine Day

  • 28th – International Hamburger Day

June

  • 5th – State of Origin Game I

  • 10th – National Rosé Day

  • 10th – World Gin Day

  • 10th – Kings Birthday Weekend

  • 12th – International Falafel Day

  • 14th – International Bourbon Day

  • 15th – National Lobster Day

  • 15th – World Tapas Day

  • 18th – International Sushi Day

  • 18th – International Picnic Day

  • 18th – 26th – National Picnic Week

  • 19th – World Martini Day

  • 26th – State of Origin Game II

  • 28th – National Ceviche Day

  • 30th – EOFY

July

  • 7th – World Chocolate Day

  • 10th – International Pina Colada Day

  • 10th – World Rum Day

  • 11th – International Mojito Day

  • 14th – Bastille Day

  • 17th – State of Origin Game III

  • 18th – International Caviar Day

  • 19th – National Daiquiri Day

  • 24th – National Tequila Day

  • 25th – Christmas in July

  • 25th – International Wine & Cheese Day

August

  • 4th – National White Wine Day

  • 5th – International Beer Day

  • 5th – World Oyster Day

  • 13th – International Prosecco Day

  • 18th – National Pinot Noir Day

  • 25th – International Whiskey Sour Day

  • 28th – National Red Wine Day

September

  • 31st (First Sunday in September) – Father’s Day

  • Date TBA – Negroni Week

  • Date TBA – Diageo World Class Festival

  • 3rd – International Bacon Day

  • 17th – 3rd October – Oktoberfest

  • 26th – International Dumpling Day

  • 28th – National Drink Beer Day

  • 28th – International Poke Day

October

  • 1st – International Coffee Day

  • 1st – World Vegetarian Day

  • 1st – International Sake Day

  • 4th – National Vodka Day

  • 4th – Australian Gelato Day

  • 4th – National Taco Day

  • 6th – National Noodle Day

  • 7th – Labour Day (Public Holiday)

  • 7th – 13th – National Curry Week

  • 9th – International Beer & Pizza Day

  • 12th – National Pulled Pork Day

  • 14th – International Dessert Day

  • 22nd – National Barramundi Day

  • 19th – International Gin & Tonic Day

  • 20th – International Chef Day

  • 25th – World Pasta Day

  • 31st – Halloween

November

  • 1st – World Vegan Day

  • 2nd – Day Of The Dead

  • 5th – Melbourne Cup

  • 6th – National Nachos Day

  • 9th – International Tempranillo Day

  • 25th – Black Friday

December

  • 20th – National Sangria Day

  • 25th – Christmas Day

  • 26th – 27th – Boxing Day (Public Holidays)

  • 31st – New Year’s Eve

Whether it’s creating a curated menu for the occasion, organising themed entertainment, or teasing with some limited-edition cocktails, embracing the event calendar is a sure-fire way to generate buzz for your venue.

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