The branding encapsulates a cheeky and playful personality, featuring a fiery-crested chicken icon that embodies Sticky Beak’s vibrant energy. This design ties into the broader Tiger Lane precinct branding, where each venue is represented by a unique animal icon, creating a cohesive yet distinctive identity.

The brand’s colour palette—yellow, black, and red—is bold, vibrant, and undeniably fun, evoking the excitement of a bustling Korean street food market. Typography blends a playful, dynamic font with clean, modern Korean characters, reflecting the fusion of traditional and contemporary influences.

Sticky Beak’s visual identity perfectly balances whimsy and practicality, delivering a cohesive brand experience that stands out in the fast-paced, high-energy environment of Tiger Lane. With every bite and every glance, Sticky Beak promises a dining adventure that’s just as bold and exciting as its personality.